Lost in Translation
Fan Site

- Bob: I don't want to leave... - Charlotte: So don't! Stay here with me. We'll start a jazz band...
Friday, June 14, 2024

Suntory Time


Whisky of "Lost in Translation"

The movie centers around Bill Murray, who comes to Tokyo to promote the Japanese whisky marketed by Suntory, one of the largest liquor producers in Japan.

for relaxing timesAs the company's whisky operation takes over 60 percent of Japan's market share, Suntory is well known in Japan as we know of Jack Daniel's in the States. For a large Japanese company like Suntory, it is not unusual to pay multi-million dollars to hire an aging American actor to promote the company's proud product to the Japanese consumers who are fascinated by the American Hollywood starts. Whisky, whether domestic or imported, is a very popular drink among Japanese consumers, perhaps even more popular than Sake. The term 'Sake' can actually mean all types of alcohol in general.

As you see in Lost in Translation, in Japan alcohol is much more socially accepted and exposed in public compared to the United States; vending machines sell alcohol on the street, whisky advertisements are everywhere and Bill Murray gets lost in translation while making television commercials of the whisky.

Drinking has been a big part of Japanese society for centuries. The history of Japanese whisky-making goes back to the early 20th century. Masatake Taketsuru was the first one to bring the whisky distillation techniques home from Scotland in 1917, after learning the art of blending at the University of Glasgow. He established Nikka company in 1934.

 suntory1  suntory3

Shinjiro Torii of Suntory was the first oneto built the distillery in 1923. His goal was to produce a whisky that goes well with Japanese traditional food. He also sought for a steady balanced taste that could not be broken by diluted water. As a result, "Mizu-wari" became a common way of drinking whisky, "mizu" means water and "wari" refers to "to cut" or "on the rocks." Mizu-wari whiskies are usually taken with meal instead of before or after meal as in Western countries.

Because Japanese learned whisky making from Scots, it is spelled 'whisky' without an 'e' as in Scottish way, unlike American bourbon whiskey or Irish whiskey, spelled with an 'e' with some exceptions.

Hibiki brand portfolio includes Hibiki 17-year-old (9,190 yen), Hibiki Gold Label (10,000 yen), 21-yea-old (20,000 yen) and 30-year-old (80,000 yen, almost $800 in USD as of January, 2004) By law, if a label says 17 years, it means all the blends that go into the whisky must be aged for a minimum of 17 years in a barrel.

Source: Whisky of "Lost in Translation"
published on cocktailtimes.com

Distillery photos from Jeffrey Friedl's Blog

Now Playing

Lost in Translation 564
Lost in Translation 104
Lost in Translation 575
Lost in Translation 508
Lost in Translation 448
Lost in Translation 356
Lost in Translation 125
Lost in Translation 183
Lost in Translation 020
Lost in Translation 135
Lost in Translation 530
Lost in Translation 378
Lost in Translation 349
Lost in Translation 366
Lost in Translation 284
Lost in Translation 176
Lost in Translation 343
Lost in Translation 636
Lost in Translation 354
Lost in Translation 303

Suntory Whisky


For relaxing times...
...make it a Suntory-time!

suntory scene1

suntory scene4

suntory scene2